After years of working in the "leisure oxygen field" marketing oxygen for salons and spas in the U.K., businessman Dominic Simler came up with a novel idea: Why not create a device that would allow users to inhale vaporized alcohol along with oxygen? The machine Simler invented, called Alcohol Without Liquid, or AWOL, which takes hard liquor and disperses it as vapor in an oxygen mist, has been available at a small number of bars in the U.K. for several months; recently, a Greensboro, N.C.-based company called Spirit Partners purchased an exclusive license to sell the machines in the United States.
Normally, when you drink a glass of wine, say, or a shot of vodka, alcohol is absorbed over time, through the lining of your stomach and small intestine (roughly 10 percent to 15 percent in the stomach, 85 percent to 90 percent in the small intestine). The presence of food, especially starchy food, can slow this process further. When a shot of vodka or whiskey is poured into an AWOL machine and inhaled, however, alcohol enters the lungs and diffuses directly into the bloodstream, causing a much more rapid and potentially more intense buzz.