Nothing truer than women like different things in a male. For instance, I'm turned off by blondes, LOOOOVE black guys as a general rule. But across a crowded room with clothes on, the face (eyes especially) will always catch my attention first, followed by a general assessment of "do they look after themselves?". So a beer gut or scraggly hair, long beard, rotten teeth, etc... would put me off. A kind, honest, sensitive face would be a winner. If that face appeared on an athletically built hunk I would turn to jelly LOL. But good build or good looks would never make me go out with someone. If the personality's not there then all the gym time, gear, dieting, tanning, etc... will not make a difference.