I actually got it at the local GNC (omg....GNC). I bought some stuff last week that I just needed & didn't want to wait for, got the Gold Card, which actually saved me enough to pay off their annual fee & still get $10 off my purchase. So today I went in there and this particular store gives you 20% w/ the card for the first 8 days of the month, and 10% for the remainder of the month. So it cost me like $39.99-20% -- ok so it was still $34.99. But I can choke it down. And its NOT chocolate, vanilla or strawberry. I just can't deal w/ those flavors anymore. If I have 2 protein mixes / day on my eating plan, it helps if you can deal w/ the flavor, n'est-ce pas?