I will never forget asking the idiot at the local meathead store for a bottle of flax oil. He points me to a $20 bottle of flax capsules...I tell him I want a bottle of flax.
He looks at me like I am from Mars and says, "Why? Are you going to cook with it?"
Needless to say, I buy my flax online now, 12 oz for $8.
Bluesman