Andalite
Elite Bodybuilder
I'm not really a huge fan of either of those training programs and thats why I am impressed with his current routine which is a slight divergence.Also, if you want to get a bigger Deadlift, you're gonna need to do a lot more than just one set. One set alone is nothing. I'm not a high volume guy - I'm an optimum volume guy. One set is not going to help you in the long run.
he doesnt only do one set, but he ramps up to a max set. Remember he is a beginner. Besides, in rippetoe's 3x5 and madcows 5x5 you only do 1 max set of deadlifts a week.
I personally think Rippetoe's 3x5 and Madcow's 5x5 are stupid programs but the principle of linear periodization which they embrace is very good for a beginner.