i think the body for life is great for people either just starting out our want to make a change in their body type. The contest really forces you to look at your short and long term goals and see if you can accomplish them in a 12-16 week period. Its great for a newbie who needs motivation and push to accomplish their goal of a "new" body. Even though i'm not a fan of EAS or Bill, the contest does have its positive points for getting people motivated to change.