why does muscle milk have such a hype?

[Mr.X]

Doesn't surprise me. I knew a mngr of a GNC and more product "fell off the truck" than was actually sold on any given day. lol I used to get 20 packs of Myoplex from his car trunk for 10 bucks.

lol, yup that's common from what I hear. I think if they just watch their supply chain from backend to frontend, they can be much more profitable.