yea, men get it when their estrogen level (the level sort of follows the level of testosterone and some steroids convert easily to estrogen) is too high and is usually the first warning sign of gyno (man boobs) are forming. for some its itching, some pain, some a bit of both (me). men just take an anti-estrogen or anti-prolactin /progesterone (which are actually used in women w/cancer) but not a good idea for women. you may want to watch your intake of soy products, phytoestrogens, and whole milk.
a good vitimin store has natural stuff to combat it....my wife takes some sort juice extracts that help menstrual/breast pain.