wallcrawler said:1. When you say rows, do you mean bent over BB rows?
2. Don't you deadlift the bar into the hang position before you shrug it? So you can basically combine these 2 exercises?
1) Yes - this is a key exercise for development
2) Absolutely Not - each rep in the PShrug is performed from either just above the knees or middle of the upper thigh. Range of motion is short and explosive the bar travels from here upward being accelerated as quickly as possible as you straighten your body and pull your traps upward at full extension (arms are always straight). With lighter weights the bar will float upward a bit. With heavy weight the bar will become weightless at the top. Either way the weight will then settle downward and you will return it to the hang position. It makes sense to setup a rack with pins or take the bar from a rack - just don't reset the bar on pins every rep, use them only to set it down and pick it up.
This exercise would be far too taxing to perform the full dead with each rep. That's basically a clean pull and most people clean pull quite a bit less than their best dead while some power shrug with more than their best dead for reps. This exercise is a killer so start smooth and light, get the form and work up over a period of weeks (if you start heavy and have a weak link somewhere, 1) you will likely die if you aren't used to it 2) that weak link may give under weight/momentum and injury you).