To me, there's no rule. All women are different and have their own thing going.
Call me naive, and maybe off topic, but I definitely thinks it possible to give both. Have manners, treating a woman with respect and compliments...but still flirt like a complete hound, entice her, seduce her and be that animal behind doors.
They've got both sides too.
In the end, you're gonna be who you are, if she's playing games it's gonna suck regardless and be completely awkward and feel like a game. If she's into you, you can be "a sweetie" and still make her knees shake.
To me it's just gotta be sincere...don't try to fake it or push it...most people can pick up on bullshit pretty quickly.
First post and I'm a damn armchair relationship therapist.