I remember reading an article that claimed most olive oil label claims are fake. Apparently there is huge profits to be made selling someone a $15 bottle of canola oil labeled as olive oil. I would not buy any discount brand and definitely not any walmart/sams club brand knowing the way they do business. I usually buy Bertolli lite if I am taking it by the spoonful. EVOO is way to harsh for me to drink straight up. If you are looking for a good fish oil supp I would get Carlson's Finest Lemon flavored oil. That stuff is so good you can mix it with some quality vinegar and use it as a salad dressing.