Swole didn't necessarily "link" his business to this site. He knows probably the most about diets on this board, and he gives advice to people all the time, more than willing to help people out. Big fucking deal, I talk about his programs and so do other people. I refer them to Swole when they ask me and I am more than happy to say how much it helped me.
He doesn't go around advertising either, only maybe a link in his sig, and that's it. It's all word of mouth, so you all need to realize that nothing he did was wrong. He doesn't need to pay shit because he contributes more to this board than most do. I mean we talk about Optimum Nutrition, does that mean we advertise for them too???