MEH.
There are different types of bitches. You don't want to be a bitch like the ones on Dynasty years back. You don't want to be self-absorbed, cruel, and unpleasant.
However, then you have the Georgia Peach Bitches. All women should be one of these.
They don't let anyone treat them like a doormat and they get what they want while maintaining a friendly smile. If you cross them, they exit your company.
Not all bitches are bad.
I have never called myself a bitch, but if others get off doing it, so be it.