I don't know SB at all, but I'm pretty sure he's in the midst of some sort of sex or attention addiction. If this is a true addiction, then it's not as easy as you say.
He can tell her and "man up" but until he fixes what's broken in him, whether it be this wife or the next, he will always be on the hunt for the next high.
If he's serious about getting help, then yes a msg board in not really the place, but either therapy or a group would be good.
And yes, tell the wife and have her participate if she wants to help him.
Most women would walk away though
Wait a minute...
You dont know SB at all??
Then why the hell are you all over my ass? I kinda thought you guys had a thing going. Didn't you give him some kind of boob pics or something?