The other really interesting themes in state-run media were:
1) The government patting itself on the back for growth. They were always firing-off numbers that describe how well they were doing -- and they were highly specific (i.e. plants, projects, revenues, profits). It had a very analytical spin on it was well. They are very numbers-oriented.
2) The government patting itself on the back for catching someone who was doing the people harm. There were scandals in areas like feeding clenbuterol to pigs plastered all over the papers. There was a clear message that the government was the only thing stopping all these evil doers from completely ravaging the people.