lol the one reason I don't believe this was done as a stunt is the fact that it involved taylor swift.  She has to be the sweetest kid in the biz and the reaction is going to be purely negative.  I have heard a couple of satelite stations swearing not to play kanye music.
I took PR classes, I know that bad press is still press.  But there's bad press, and there's BAD press.  This is the latter.  If he did this as a stunt, he's a massive retard, and it is already backfiring.