you might need to run that elite design by ole george, he probably has a copywright or reg mark on the name, and i hate to see anyone booted off or in trouble but i like the idea....... .02 thats mine
This is true... you can't make a profit off of another man's logo. But maybe George would endorse it as it would be a promotional event, especially if someone asks you in the gym, "What is Elite Fitness?"
Then you can say "Well, that's where I get all my supplements...."