TargeX has been around for quite a while, but just recently in the form of TargeX Burn and TargeX Heat, but yeah, the stuff is great for spot reduction fat loss on stubborn areas. The stuff is more of a finisher, but it still works even if not used as a finisher...the results may not jump out like crazy at ya though. Needto used it recently and said it worked really well for him, but I've used an older version that didn't have all of the other ingredients in it compared to the Burn and Heat, and even the older version worked for me.