Fitness models are people that most likely have great genetics geared towards looking that way to begin with, hence it's just easier. I saw a news reoprt on some show many months ago for example about this kid who was crazy ripped. Now granted his frame was very thin so for most people, he looked a little ill, but regardless, this kid could not get anywhere above 5% bodyfat if he tried. He gave examples of what he ate on a daily basis. I wanted to punch the tv screen. His hormone levels were just that geared in the direction to not gain fat and burn calories like mad.
So fitness models have somewhat of that genetic luck on their side, or for those that are a few notches worse, it's not like it's any secret "perfomance enhancing drugs" are involved.
But even still most of them put forth a lot of dedication and just enjoy exercising as a hobby, not something that they dread doing because they feel they have to, and when you love something, you get better results from it obviously.