I've been saying this for years, people simply won't listen because they'all love the "magic pill" that will remove the "effort" from the equation of getting a better body.
My role model, when it comes to all things cutting (Tom Venuto) is also a first-leaguer when it comes to bashing supps (specially fat burners), simply because nothing works better at losing weight than real-food, real training and real sleep.
I remember when the Herbalife craze started, back in the early 90's... people were swallowing those Thermogenics things by the dozen... and millions were made.