It's in the dairy section with the milk and coffee creamers. Don't get half and half, make sure you get heavy cream or heavy whipping cream whatever the brand you get calls it. It's all fat, and can be used as a milk substitute in drinks if you cut it with water. You can also take about a 1/4 cup and mix a scoop of 0 carb protein powder, and make a pretty good pudding that's a good snack for a ketogenic diet. A serving is 50 calories and all fat.