They are changing it but it takes time. Tony Freeman winning 2 pro shows right off the bat and Victor getting 3rd along with the Arnold is a sign of things to come. Not to mention Heath winning big time right out the gate. They want to get rid of the freaks the way they want to get rid of women's bbing. Look at the placing of guys like Gustavo, Branch, Markus and others compared to last year. Then look at guys like Heath, Freeman, Victor, Dexter (even if he did drop, he did to someone who has an even more comic book looking physique than him. Although Vic better slow down or else he will end up in the same boat as a Ronnie or Jay), Darrem and Melvin. Even old as balls Vince Taylor is able to get into the top 10 at a regular pro show. If this was 99-03 that *never* would have happened. He wouldn't have even placed. Basically the freaks are getting fcked no matter how hard they are or how big they show up. The O is basically the last show to award the freakness and I think letting Jay have it was their way of not shocking everyone with the transition. Next it will be Victor. Then comes the true era of the x frame or rather the ecto with extreme mass and the ecto/meso blends.
The freaks are dead and David Pecker couldn't be happier. He is trying to make some money off this sport he bought. He had no idea how unpopular and unmainstream it was until he was knee deep in it. At first I thought he was like the devil to bodybuilding and would kill it but now I see he is the saving grace.
Did Jay deserve to win? No. He was used as nothing more than a transition phase to the new era. Will Ronnie win a 9th? It depends on how bad the judges and David Pecker feel bad for him and if he is willing to play ball one last year and do all the shit Weider used to make you do (btw Weider no longer controls bodybuilding. I don't know why people think that. The man wasn't even allowed to come on stage and hand out Medals and say goodbye at the 05 O (it could have been the 04, not sure. I will look it up). It is David Peckers show now. He wants this sport to be mainstream the way it was in the 80's. He want's payperview money and mainstream contracts/deals. If he keeps going the way he is, it will happen. Fitness is enjoying a return. It's actually 'in' to be fit. People do look up to these guys as role models but not a Ronnie or Branch. The average person would never want to look like that. And maybe they would never want to look like a Dexter either but at least it's a physique they can admire and look up to. Sort of how it was with Arnold, Haney, etc. You may not have wanted to be as big as them but they inspired you to get in the gym and get going.