c3bodybuilding said:
So sad yet so true! Bodybuilders gets paid nothing compared to other pro athletes. The money is there, it's just all in the suppelment makers pockets, lol. All jokes aside though, the above is one of the most true posts I've read in a good long while.
Because bodybuilding isn't "fun" to watch. It's absurd. The actual competition doesn't generate much money, so there's not much to give to the contestants.
The major money is likely from related advertising, but to be totally honest, the average supplement buyer doesn't want to look like Mr.O, so having Mr.O as your product rep is of limited use, from a marketing point of view, in the big leagues. The big supps are not the ones in GNC for Bodybuilders, they're the ones in Walmart for fat people.
The sport generates no money, and the athletes make none. It's pretty much standard operating procedure. The market, for the most part, in terms of writing for a bodybuilding magazine...is writing for the mainstream ones. Look at the titles which came out last year. Every major BB'ing magazine's publisher ALSO came out with a goof-ball main stream mens fitness magazine in the last 24 months; that's because Men's health kills MD, Ironman, Musclemag, etc...in sales and advertising revenue.
The Market isn't Mr.O, if you want to make money in supps, magazines, books, etc...it's in the mass appeal...and 300lbs, at 2% bodyfat, with no athletic ability...isn't what the general public is into.
Why do they get paid less in the WNBA than the NBA? Because Lay-ups suck when someone else can slam dunk. Why does the IFBB make less money than every other sport? Because flexing sucks when someone else can hit a baseball 500 feet.