Oh yeah. I got some knee length soccer socks from Wal-mart to help protect my shins. They work pretty good. I've also seen people that wear shin guards or have put a strip of duct tape up their shins. I also used to put duct tape around the part of the bar that drags up my shins.
Or, you can just have a cool story to tell when someone asks what happened to your shins!
My gym has a pad that velcro's around the bar for doing squats and stuff. I use it on deads too to keep my shins from getting bruised or scraped. It rolls on the bar so it works great.