needtogetaas
New member
The subscription business model for information is pretty much dead. Newspapers and magazines are dying because information "wants to be free." Unless you have VERY unique information (think WallstreetJournal.com) then a subscription model doesn't make sense.
As great as EF is, the information isn't all that unique. It's a great community and a board with great features, but there just isn't enough here to justify the Plat membership. The best part of the membership is ones ability to search. However, all pages seem to be indexed by Google, meaning anyone that digs a bit can manipulate the Google to return only results from EF. Even better, you can create your own Google based search engine and index EF along with other BB sites and search them all for free.
My guess is that Plat membership sales make up about 8% of total revenue. This is typical of vertical sites like EF. How many more pageviews could be generated if the internal search and other Plat features were free? Membership revenue could easily be replaced by the additional advertising inventory.
I support the site by buying supplements almost exclusively from board sponsors. Perhaps there should be a points system that allows EF members to earn Plat membership and EF gear (hats, shirts, whatever) based on how much they buy from participating sponsors. However, any good SEO/SEM e-marketer would tell you to dump the Plat system and move to a 100% advertising supported business model.
Or keep the plat but make just the search part free?