Ad banned for being 'misleading' ...

[superqt4u2nv]

Airbrushed Twiggy anti-ageing ad banned

An advertisement for Olay anti-ageing cream featuring Twiggy has been banned in the UK following hundreds of complaints about it being airbrushed.

In the ad for Definity eye illuminator cream, a picture of Twiggy — an iconic teen model in the 1960s who now appears as a judge on America's Next Top Model — is shown next to the words, "Olay is my secret to brighter-looking eyes".

"Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes," the ad also reads.

PHOTOS: Worst photoshop disasters

A local Scottish politician, Jo Swinson, spearheaded the campaign against the ad with an anti-airbrushing internet petition, The Guardian newspaper reports.

Ms Swinson forwarded 700 complaints to the UK's Advertising Standards Authority which ruled the ad was deceptive.

Photoshopping techniques used around Twiggy's eye area were likely to give consumers a "misleading impression of the effect the product could achieve", the authority found.

The owners of Olay, Procter & Gamble, admitted to The Guardian newspaper there had been "minor retouching" around Twiggy's eyes in the ad.

The retouching — which went against company policy — had already prompted the company to replace the ad with another version where there had been no photoshopping around the eye area, it said.

But Proctor & Gamble added there would "always be differences between uncomplimentary paparazzi shots and professional beauty photographs".

I agree with this I wish more countries would do it as we women spend so much on these product hoping they will do what they claim and a lot of the times we will buy it based on an ad.

 

[trex74]

Twiggy is 60 years old. There is no way in hell that 60 old women will have a bright and creaseless eye region. I think it's kind of pathetic really, trying to trick all the older women in buying this in hopes they too will have eyes like that.
It also hurts their branding when home results don't match advertised results.
I like how mascara ads now have to qualify their ads and say that the models use "lash inserts" lolololololololol

 

[RottenWillow]

EGADS! They photoshopped the bejesus out of her face.


And no I don't buy for a second that Olay wasn't onboard with the decision. Their guys were certainly shown the finished product and approved the ad before it was published.

 

[Danielle Averill]

You know what is sad, even commercials are touched up as well. They manipulate the moving images & then run the ads on t.v. What you see in magazines & even on t.v in commercials is really deceptive.

 

[nangiggles]

but c'mon ladies, anyone who knows who Twiggy is knows she doesnt look like that thanks to the *awesome* cream she uses, hell it's a new cream she's just the image selected for advertizing it.... people exagerate...

 

[RottenWillow]

but c'mon ladies, anyone who knows who Twiggy is knows she doesnt look like that thanks to the *awesome* cream she uses, hell it's a new cream she's just the image selected for advertizing it.... people exagerate...

True, but still it's still advertising BS that needs to stop.