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via press release:
Chase for the NASCAR Sprint Cup Begins at Chicago on ESPN
ESPN will have live coverage of the first race in NASCAR’s playoffs, the Chase for the NASCAR Sprint Cup, with the Geico 400 at Chicagoland Speedway in Joliet, Ill., on Sunday, Sept. 18. All 10 races in the Chase will air on ESPN networks.
The race telecast will mark the debut of ESPN’s NASCAR NonStop, a commercial format designed to bring more racing action to viewers while also providing value to advertisers. In NASCAR NonStop, ESPN’s commercial breaks will feature a split-screen format showing the advertisement on the left side of the screen and a continuation of racing action on the right side. In addition, ESPN’s scoring ticker will continue to move across the top of the screen, allowing NASCAR fans to follow the running order of the race during the breaks. NASCAR NonStop will take effect at or near the halfway point of the race, with the first half of the race presented in the traditional commercial break format.
Jimmie Johnson and Denny Hamlin are the favorites
Chase for the NASCAR Sprint Cup Begins at Chicago on ESPN
ESPN will have live coverage of the first race in NASCAR’s playoffs, the Chase for the NASCAR Sprint Cup, with the Geico 400 at Chicagoland Speedway in Joliet, Ill., on Sunday, Sept. 18. All 10 races in the Chase will air on ESPN networks.
The race telecast will mark the debut of ESPN’s NASCAR NonStop, a commercial format designed to bring more racing action to viewers while also providing value to advertisers. In NASCAR NonStop, ESPN’s commercial breaks will feature a split-screen format showing the advertisement on the left side of the screen and a continuation of racing action on the right side. In addition, ESPN’s scoring ticker will continue to move across the top of the screen, allowing NASCAR fans to follow the running order of the race during the breaks. NASCAR NonStop will take effect at or near the halfway point of the race, with the first half of the race presented in the traditional commercial break format.
Jimmie Johnson and Denny Hamlin are the favorites
