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My friend Nelson Montana, author of the controversial eBook, The Bodybuilding Truth, was the first to turn me on the revolutionary bodybuilding work of the 1960\'s nutritionist Rheo H. Blair. Not only for building muscle, but in particular for getting leaner, Blair\'s protein formulations were unsurpassed. What\'s more, he designed his proteins in the 60\'s -- years before Weider, and decades before Philips.
So why has no one ever heard of him? Quite simple really. Blair\'s formulations were high protein and also high fat. Yes, you read that right, he made a high fat protein powder.
At a time when protein supplements were made from soy flour, Blair experimented with a combination of milk, whey and whole egg in an effort to match the amino acid ratio of human mother\'s milk -- which he believed to be the perfect food for anabolic muscle growth. Blair wrote: "Mothers milk is the perfect food for human growth -- designed by nature. The food closest to it isn\'t cows milk, but the egg."
There were several other reasons, in addition to the high fat one, that kept Blair\'s protein from catching on. First, compared to Weider\'s soy flour protein, Blair\'s muscle building miracle was expensive. But perhaps the biggest reason Blair\'s protein never caught on was that to put it mildly, Blair was crazy. In fact, Rheo H. Blair wasn\'t even his real name. Blair was born Irwin Johnson, and his saga is unbelievable.
Here\'s what Nelson Montana wrote on the subject in the following excerpt from his eBook The Bodybuilding Truth:
"While Weider cornered the supplement buying public by utilizing his magazines to bombard the readers with articles that always seemed to get around to plugging a Weider product, there was a young nutritionist/chemist that was taking the concepts of supplementation a lot more seriously. Irwin Johnson believed that the first food we ingest to induce growth, mothers milk, would also encourage more muscle growth in adults. Enzymes found in milk such as colostrum and lactoferrin were also thought to have powerful immune system enhancing properties. He came to the conclusion that cow\'s milk did not have the same amino ratios that human milk possessed and set about \'manipulating\' the amino acid complex by mixing specific amounts of dried whole egg into the whole milk protein."
"Johnson was also the first supplement manufacturer who understood the importance of hormones in the development of muscle tissue and discovered that the fat in milk could increase hormonal production. For this reason, he recommended that his protein be taken with cream. He insisted that no one implementing his program should eat fruit of any kind! The nutritional authorities at the time scoffed at Johnson\'s theories and were convinced that the liberal use of cream would add unwanted fat. As it turned out, Johnson\'s clients were losing fat at an alarming rate! What Johnson was advocating was strikingly similar to what is now known as the ketogenic diet. Variations of Johnson\'s plan are known as the Atkins diet, the Zone diet, and the high fat diet. Whatever you call it, it was a low carb, high protein, high fat strategy for ultimate muscle growth and optimum fat loss - and it worked. Health faddists, celebrities and professional bodybuilders from around the country flocked to Johnson for his expertise and his protein product."
Did I mention that Rheo H. Blair, born Irwin Johnson, was crazy? Here\'s what Montana writes:
"Johnson was an eccentric man and a staunch believer in the occult. On the advice of his astrologer, he was told that in order to be successful he would need to change the amount of letters in his name and add more "R"s. (in the first and last letter\'s of his name) By the time Johnson was ready to sell his product nationwide, it carried his new name, Rheo. H. Blair."
The models, stars, and top bodybuilder\'s of the day knew that Rheo Blair\'s protein was vastly superior to the cheap soy powder that Weider pushed. But, Weider had the money, the magazines, and the stable of top bodybuilders now led by the charismatic Arnold Schwarzenegger, and so, given Weider\'s influence, Blair\'s protein has been reduced to a footnote in the long and sordid history of bodybuilding.
Of the proteins on the market today, the one that comes closest to the original Blair formulation is Muscle Milk from Cytosport. Muscle Milk is an "evolutionary" muscle formula promoting efficient fat burning, lean muscle growth and fast recovery from exercise. Metabolically favorable ingredients stimulate growth and recovery in a similar manner to mother\'s milk nourishing a baby.
Muscle Milk contains 18g of "lean lipids" in each two scoop (75g) serving. The lipids are trans fat free and technically cannot be absorbed as bodyfat. The lipids are made of MCT\'s (medium chain trygycerides), enzyme engineered polyunsaturated long-chain vegetable oils, canola oil and sunflower oil. The lipid profile enables muscle milk to help you burn fat instead of store it. In case you are not familiar with MCT\'s, they are a predigested "fatless fat." Human mother\'s milk is 20% MCT\'s and MCT\'s promote a positive nitrogen balance -- aiding in the building of lean muscle mass. The long chain polyunsaturated fatty acids in muscle milk are added using a special enzyme engineering process. This process makes them even more functional for fat burning, as well as being a natural anti-inflammatory and enhancing retention of the minerals needed to promote muscle contraction. |
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In terms of the protein in Muscle Milk, it too mimics human mother\'s milk. Human milk is composed of highly unique and complex proteins, peptides, and amino acids, which is why it grows human muscle tissue so rapidly. The "EvoPro" protein in muscle milk is a custom evolution-based protein, peptide and amino acid matrix designed to closely reflect the nitrogen components and ratios found in human mother\'s milk (Micellar Alpha and Beta Caseins and Caseinates, Whey Concentrates rich in Alpha-Lactalbumin, Whey Isolates, Whey Peptides, Purified Bovine Colostrum Extract rich in Secrotory IgA and IGF-1, Glutamine Peptides, L-Taurine, Lactoferrin).
Lastly, Muscle Milk contains a vitamin and mineral premix and a patent-pending, medically proven creatine that they call EndoCreatine.
And the taste is great. I know from years of work with athletes, that if a product tastes poorly, no one will buy it more than once. I can honestly say with 100% sincerity, that Muscle Milk is one of the best tasting proteins I have ever tried.
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