Actually, it has to start at home at a young age. ESPN has truly destroyed sports in general. The numerous highlights of individual performances, i.e...dunks, chest pounding, screaming/bumping of officials, off the field incidents, murders, drugs, rapes etc... being seen by kids, compell them to think that all the foolish, childish antics these pro's do is deemed acceptable.
It's a joke. There is no passion for the sport one plays anymore, it's all about self loathing and disrespect for the sport and past players who allowed these prenticious, pompous mother fuckers the opportunity to play a sport for a living and be rewarded with astronomical contracts.