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Just a quote from one of my customers

It has something to do with the wording, but I'm not sure of the specifics. People can claim some crazy shit, but I think it has to be an indirect.


legally speaking, there's a big difference between "puffery" which is merely a statement of opinion. i.e. "this is the best thing you'll ever find!" versus claiming something as fact. i.e. "This product WILL cure cancer".

when it's portrayed as a fact, it becomes either implied or expressed warranty in which you're in deep doodoo if it fails to deliver via its guarantee.




i'm glad my SEC edumucation was good for something :)
 
This is what I was looking for -- Structure/Function claims

Structure/function claims have historically appeared on the labels of conventional foods and dietary supplements as well as drugs. However, the Dietary Supplement Health and Education Act of 1994 (DSHEA) established some special regulatory procedures for such claims for dietary supplement labels. Structure/function claims describe the role of a nutrient or dietary ingredient intended to affect normal structure or function in humans, for example, "calcium builds strong bones." In addition, they may characterize the means by which a nutrient or dietary ingredient acts to maintain such structure or function, for example, "fiber maintains bowel regularity," or "antioxidants maintain cell integrity," or they may describe general well-being from consumption of a nutrient or dietary ingredient. Structure/function claims may also describe a benefit related to a nutrient deficiency disease (like vitamin C and scurvy), as long as the statement also tells how widespread such a disease is in the United States. The manufacturer is responsible for ensuring the accuracy and truthfulness of these claims; they are not pre-approved by FDA but must be truthful and not misleading. If a dietary supplement label includes such a claim, it must state in a "disclaimer" that FDA has not evaluated the claim. The disclaimer must also state that the dietary supplement product is not intended to "diagnose, treat, cure or prevent any disease," because only a drug can legally make such a claim. Further information regarding structure/function claims can be found in FDA's January 9, 2002
 
For example, here's a 100% legal claim:

Vitamin B17 was the subject of great controversy over 20 years ago when some of the world's top scientists claimed that when consumed, the components of certain raw fruit seeds make it 100% impossible to develop cancer and will kill existing cancer in most cases.

The pharmaceutical companies pounced on this claim immediately and demanded that FDA studies be conducted. The results of these studies are found on this site and in a book called "World Without Cancer", by G. Edward Griffin. To order the book, please visit our Recommended Books page.

Vitamin B17, also know as Laetrile and Amygdalin is found in most fruit seeds, namely apricot seeds. The apricot seed was claimed as the cure for all cancers over 35 years ago.

It was even more strongly claimed that when one eats about 7 apricot seeds per day they can never develop cancer, just as one can never get scurvy if they have an orange every day, or pellagra if they have some B vitamins every day.

The pharmaceuticals companies together with the medical establishment pushed the FDA into making it illegal to sell "raw" apricot seeds or vitamin B17 with information about its effects on cancer. Even to this day, you can't get raw apricot seeds in your health food store, only the sun dried ones which have all the important enzymes killed off.
 

The thing is, your sources are only credible if they submit their work for peer review.
After all, you can claim anything, but unless you show your work to other accredited people to have them objectively assess your work, it remains just your opinion. That's just how it works.
I got all excited to see that this site actually included citations, but when I scrolled down to see the accompanying Works Cited, I did not see anything.
While the sites "talk the talk", they do not give credible sources for their work. So I remain skeptical of any claims that they make.
You say you didn't claim it helps cancer patients?
You say chemo doesn't work, you quote someone who said it helped their aunt fight cancer, you imply that cancer can be stopped, just like scurvy, by finding that one thing that scientists haven't found (laetrile).
You are absolutely telling us, albeit indirectly, that your business can help people with cancer.
I am not saying you don't have the right to sell these seeds, but I am saying that, even if you don't advertise, that are you well positioned to make money off of other people's misery, and you are not giving them anything in return but false hope.
 
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