Everyone knows that the WWF is for entertainment purposes only..it isn't taken seriously, so it does well. The IFBB represents--or is supposed to represent--sport. Unfortunately, it brings the intelligence of the WWF to the table. As soon as judging becomes legitimate and as soon as some form of intelligence arrives on the scene, the IFBB will be considered a joke and a money loser. Like I said in another post, imagine Al Michaels interviewing Ronnie Coleman on national TV.