I didnt grow up saying it or hearing it every day or every so often, so its kinda weird when my husband leaves the house or aboutto hang up the phone saying "I love you" and I have to say it back, cause he would get a little cocky if I dont. I know he loves me and he knows I love him, but I think its better when I say it out of the blue - like when he driving and I sit next to him and look at his profile and just squeeze his hand and tell him "I love you sooo much"