At least the Weider mags (and I'm usually hard-pressed to say anything nice about them) LABEL the ads. Musclemag doesn't. I recently picked up my first issue of Musclemag in years, and was shocked at how it had changed.
As much as we like to ridicule Muscle Tech, they have done pretty well for themselves. Everytime I'm at the supp's store, someone is always buying Cell tech or Nitro Tech and Hydroxycut.