Naive?? I don't think so. Hell... BFold could turn pro, very soon. People listen to guys who are 285-290lbs with his strength and muscle mass. He uses Mass Quantities products and is a huge participant on Elitefitness.
I mean, he could go do promotions at gyms in his area and other gyms in different parts of the country... perhaps get Mass Quantities sold at huge chains of gyms... I mean, there will need to be a structure to this of course... but I'm sure it could be done.
I don't think it is a far off possibility...
C-ditty