I go to a school that is half liberal noodlekeg douches, and half skinny asians who live in the gym and make zero progress. i am nothing special but people actually think i am jacked/ripped. dozens of young college students aching to blow their mom's money on supps and gear would see my hat in the gym and on campus all the time, and probably at least check out the site. I am also my fraternity's social chair and deal with people constantly; i guarantee you people will be asking what elitefitness is at least once a day, and I will tell them with pride.
If the hat sucks and i honestly don't think i'm gonna wear it, i'll pay for shipping and send it back to you right away.