If the only reason a person uses E/C is because they believe those ads - then they are morons to begin with....I use E/C and I laugh my ass off at those ads because I know that there are people out there buying the products and expecting miracles (but they don't want to put in the work that goes along with it - they just want a magic pill).
The guy who filed the suit probably ate like shit, didn't workout - and then got pissed off because he didn't lose weight like the models in the ads.....
Combined with an ultra clean diet and rigorous exercise program - there is no doubt that E/C works. Not to defend them or anything...but Cytodyne (and other companies) resort to the tactics that they do because the general public is completely clueless when it comes to ephedrine.