posted June 05, 2000 01:40 PM            

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"Keep your friends close and your enemies closer.."

posted June 05, 2000 07:06 PM            

Late

posted June 05, 2000 08:02 PM            

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"Keep your friends close and your enemies closer.."

posted June 05, 2000 08:06 PM            

NUTRITION FACTS (Chocolate Pecan Pie)
Serving Size 48g
Servings Per Container 1
AMOUNT PER SERVING
Calories 180 Fat Calories 45
%Daily Value*
Total Fat 5g 8%
Sat. Fat 3g 14%
Cholesterol 0mg 0%
Sodium 125mg 5%
Potassium 105mg 3%
Total Carb. 24g 9%
Fiber 1g 6%
Sugars 13g
Protein 10g
Vitamin A 25%
Vitamin C 100%
Calcium 35%
Iron 35%
Vitamin E 100%
Folate 100%
Vitamin K 100%
Vit. B12 100%
Riboflavin 100%
Niacin 100%
Vit. B6 100%
Biotin 100%
Panth. Acid 100%
Magnesium 35%

Luna - The Whole Nutrition Bar for Women from the makers of the Clif Bar

LUNA contains the nutrients you need to maintain a healthy mind and body.
In only 170 - 180 indulgently delicious calories, LUNA� meets many of the specific nutritional requirements of active women. They include calcium for healthy bones, protein to rebuild muscle, anti-oxidants for overall wellness and folic acid and soy for a healthy heart. Clif Bar Inc. believes strongly that what we put into our bodies matters; food feeds our souls, lifts our spirits, nourishes and sustains us.

Lisa Thomas and Gary Erickson, co-founders of Clif Bar Inc., have a passion for making baked delights that are nutritious as well as delicious. The company's namesake, Clif Bar�, has been described by TIME Magazine (1998) as "...the taste standard..." among energy bars. Not content to sit on their Clif Bar� laurels, Gary and Lisa created LUNA� in response to women friends requesting a bar that "that is delicious... has fewer than 200 calories...and is full of nutrients that
we need everyday." LUNA� is the result. LUNA� offers 22 vitamins, minerals and other nutrients in quantities that make a real contribution to your good health and fitness. LUNA� is available in four delicious flavors: The back panel of every LUNA� bar displays The Breast Cancer Fund emblem. It's a reminder that a portion of the proceeds from the sale of LUNA� bars will be donated to The Breast Cancer Fund.
Why all the vitamins and minerals in LUNA�? 80% of women fail to get even two-thirds of the RDA for one or more nutrients.* LUNA� is a delicious way to get the nutrition you may be missing. Below are a few of the vitamins, minerals and other nutrients in LUNA�.

Protein is a critical part of your daily diet as it aids in the growth and development of all body tissue. For example, protein is critical for muscle growth and repair. Protein is also needed for the formation of hormones that control many body functions. LUNA� contains 10 grams of soy protein.

Soy Protein is a remarkable food: it is a source of protein for general nutrition, and includes natural isoflavones. Some authorities have claimed that soy-rich diets help maintain a healthy heart and promote strong bones and breast health. Other potential benefits include maintenance of
good health during menopause.

Calcium is essential for healthy bones and teeth, and for the prevention of osteoporosis. Adequate calcium also reduces the severity of muscle cramping, including menstrual cramping. One LUNA� bar contains the equivalent of a 10-ounce glass of milk, 1 cup of yogurt or 2-oz.of cheese.

B-Vitamins support proper nerve and brain function, and protein and fat metabolism. B-vitamins are also involved in the conversion of carbohydrates into energy.

Folic Acid is a B-vitamin which, according to health experts, contributes to a healthy heart. Folic acid is also critical for women of child-bearing age in order to have healthy babies. Each LUNA� Bar contains 100% of the RDI for folic acid.

Iron is vital to help prevent anemia, which can cause fatigue and lethargy. It is also needed to regulate body temperature and metabolism.

Antioxidants such as Vitamins C and E, beta-carotene (a source of Vitamin A), selenium and decaffeinated green tea protect against free radicals. Antioxidants also contribute to a healthy heart, bones, joints and immune system.

* Source "VITAMINS, WHY YOU REALLY NEED TO TAKE MORE", Conde Nast WOMENS' SPORT & FITNESS, Joseph Hooper, July 1998. TIME is a trademark owned by The
Time Inc. Magazine Company.

My take on all this is excellent marketing hype, but you'd be better getting a really good multi plus mineral supplements and eating real foods. 10 grams of protein does not make a muscle-building meal replacement, and even two of these bars will only get you 20 grams of protein and 50 grams of carbs. That's OK if you're on the run, but not great day-in day-out nutrition.

I also think it's interesting that they don't bother to tell you where all those carbohydrates are coming from. It makes a big difference to how I would rate it as a snack. Lots of sugar, or lots of brown rice? My overall impression of Clif bars in general is that they cater more for the High carb, endurance and weekend warrior type of diet than BB's.

posted June 06, 2000 01:28 PM            

And very good point Jaye on the corn syrup. I think it is now the number one filler /sweetnerin use today.

So we all pretty much agree them bars are for the birds.

Late

posted June 06, 2000 02:00 PM            

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"Keep your friends close and your enemies closer.."