My New Protein Meal Replacement – Can I get some help. - George Spellwin's ELITE FITNESS Discussion Boards

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My New Protein Meal Replacement – Can I get some help.

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Author	Topic: My New Protein Meal Replacement – Can I get some help.
George Spellwin Administrator (Total posts: 105)	posted March 14, 2000 08:26 PM Mass Quantities has asked me to help them create their new Meal replacement and I am almost done. I concentrated on taste and used real vanilla and cocoa powder in the French Vanilla and Chocolate flavors respectively. It really does taste great – this was the goal – I know how I get tired of other MRP’s after a while. Each serving has 60g of quality protein (a blend of Whey, Milk, and Egg) and the complete daily supply of Vitamins. I did not put any other “trick” ingredients in the mix, since I wanted it to taste good. The protein blend gives different Amino Acid profiles and really improves the “mouth feel.” My question is how should it be packaged? MQ wants to offer only one size to start. A single serving in a shaker bottle would cost about $2.50 A single serving in a pack would be about $2.00 A two-pound jar about $20 A six-pound bucket about $55 What are your thoughts? ------------------ Yours in sport, George George Spellwin Research Director Elite Fitness: Online Bodybuilding Magazine: http://www.elitefitness.com The Most Controversial Bodybuilding Site on the Internet. 217 West 18th Street, P.O. Box 1264, New York, NY 10113-1264 George Spellwin [email protected] Research Director Phone: 212-823-1000 Fax: 212-208-2531 IP: Logged
joker Amateur Bodybuilder (Total posts: 7)	posted March 14, 2000 08:31 PM i like a shaker for conevenience. IP: Logged
coolhandluke Pro Bodybuilder (Total posts: 301)	posted March 14, 2000 08:32 PM I say the jar. IP: Logged
coolhandluke Pro Bodybuilder (Total posts: 301)	posted March 14, 2000 08:35 PM Anything but the shaker!!!!! if i order some- and i doubt polish stores will carry it- i would have to order a whole bunch at once......so i'm gonna have to carry this cardboard box filled with 85% air from the p.o. all the way home. No! the jar is perfect, if not than the big tub. Luke IP: Logged
tray renfro Pro Bodybuilder (Total posts: 310)	posted March 14, 2000 08:37 PM the bucket. ------------------ tray renfro?!?! gotta cumm up IP: Logged
Iean Pro Bodybuilder (Total posts: 121)	posted March 14, 2000 08:38 PM go big or go home. The 6lbs. bucket. why sixty g. of protein. From my research I have came to the conclusion that the human GI tract is only capable of absorbing around 40g. protein per 1-1.5 hr period. I mean shit, all enzymes and the proteolytic enzymes (trypsin, chymotry., etc.) are only able to handle so much substrate before they are saturated. Seriously look into the chemical kinetics of some of the protein enzymes. IP: Logged
Deepsquat Pro Bodybuilder (Total posts: 392)	posted March 14, 2000 08:44 PM The 2 pound jar! It would be easier to get three people to buy a two pounder than to get 1 person to spend th $$$ on a 5 pounder. Just looking at it from a marketing perspective. ------------------ even my battle with death could only keep me out of the gym for 35 days IP: Logged
big_bad_buff Pro Bodybuilder (Total posts: 288)	posted March 14, 2000 08:45 PM first off i think you should send me a sample george..heheh GO FOR THE BUCKET BABY, no point in the little stuff, unless your on the run, still no point becuase you need milk. i say bigger is better ( less times you have to go buy it ) -Knowlege is Everything- IP: Logged
Gtn-Big2 Amateur Bodybuilder (Total posts: 39)	posted March 14, 2000 08:52 PM I would have to say the bucket, also. When I buy I want it to last awhile, not have to turn right back around and go buy more. IP: Logged
rocko Amateur Bodybuilder (Total posts: 50)	posted March 14, 2000 08:52 PM I agree with deepsquat from a maketing perspective, the 2 lb jar will probably be your best bet. The market isn't full of hard core body builder who know their shit and are willing to invest, it is full of people who want to get HUGE and belive that creatine and reading muscle and fitness is the way to go, those are the people you want to target. IP: Logged
Mr. T Pro Bodybuilder (Total posts: 183)	posted March 14, 2000 08:55 PM I once knew a guy from Nantucket, who bought all his supplements by the bucket. I do to. ------------------ Ventura for President IP: Logged
Bronco Amateur Bodybuilder (Total posts: 71)	posted March 14, 2000 09:07 PM I like it per packer, but damm 60grams of protein per serving? be safe B IP: Logged
DOGGY Amateur Bodybuilder (Total posts: 22)	posted March 14, 2000 09:15 PM the bucket my friend, at three a day you'll be ordering jars every week...DOGGY IP: Logged
Cannonball Amateur Bodybuilder (Total posts: 73)	posted March 14, 2000 09:16 PM I agree that the 2 lb jar is the BEST choice for the first run of the sizes offered. People will have to try it to decide if it is all that you claim it to be, and most won't drop $55.00 on a product that they have no idea whether they will even like or want to finish. What's $20.00 to most people? Plus 2lbs.. is an adequate amount to allow proper use for a few weeks and seems to be a good value for the money. I personally buy the big tubs of protien, but that is BECAUSE what I buy I know I like and will use all of. On the other hand I have bought other products that I didn't like and ended up either not using and throwing away or giving away. Another good idea, hint, hint, would be to have the manufacturer prepackage single serving samples and either promo them at gyms, or send them to them for trial by the end users. That would be great, besides, then George, you might be able to get a few hundred or so to pass around in here to start the whole rave!!! ------------------ Bust a Ball & Grow Big IP: Logged
BigPapaPump Moderator (Total posts: 153)	posted March 14, 2000 09:32 PM Go with the 2lb to start. One great word of advice, if it will not mix VERY easily, we won't buy it. Maybe include a mixing shaker as a promo item. ------------------ BPP Iron legend's are not born of flesh and blood, they are created by bent bars and broken plates. IP: Logged
macrophage69alpha Moderator (Total posts: 887)	posted March 14, 2000 09:33 PM well to me it seems that the 2lb is the safest bet, however most people I know would prefer the cost savings of the bucket. BTW- IEAN- I think you should rethink your analysis- I have seen similar data- however I feel that the studies are skewed and the duration of the increased protein intake never long enough- this longer duration study should include slow increases in amount consumed- nor are there many studies with regard to atheletes- and of course it stands to reason that a, 6' 225lb at 8%bodyfat, man can consume more protein per sitting than a, 6' 155lb at 8%bodyfat, man. note: I include bodyfat merely to show greater LEAN mass. ------------------ MP IP: Logged
THESAINT Pro Bodybuilder (Total posts: 103)	posted March 14, 2000 09:44 PM I AGREE WITH THE 2LB JAR FOR A FIRST RUN PROMO. LET US SEE IF WE LIKE IT. I KEEP A BLENDER AT HOME AND WORK FOR ANY CONCOCTIONS I MIX UP SO I DON'T NEED A SHAKER. NEVER THOUGHT THEY WORKED TO WELL ANYWAY. IP: Logged
DianaBallBusta Pro Bodybuilder (Total posts: 372)	posted March 14, 2000 10:21 PM I vote for the 2lb jar for starters. ------------------ Get Juiced and Stay Loyal IP: Logged
egoman Pro Bodybuilder (Total posts: 150)	posted March 14, 2000 10:22 PM do the 2lb first,then if the market likes it the bucket also. IP: Logged
flexed1 Pro Bodybuilder (Total posts: 336)	posted March 14, 2000 10:30 PM i only use isopure and only buy it in a 8.8 pound bucket. last two weeks. IP: Logged
E2 Moderator (Total posts: 1386)	posted March 14, 2000 11:01 PM 2lb sounds good and after come out with the 6lb, i'm wondering how many servings are in the 2lb and 6lb. IP: Logged
IVANHOE Amateur Bodybuilder (Total posts: 7)	posted March 14, 2000 11:29 PM I´m GNC manager(Mexico city) and the best sellers here is the 2lb jar. The majority people aren´t hard core body builders,they are something like fitness athletes. Tomorrow I´ll ask this question at customers and will send you the results. Sorry for my English,I just have a few months learning. IP: Logged
KANE Amateur Bodybuilder (Total posts: 76)	posted March 14, 2000 11:38 PM The jar baby ------------------ KANE IP: Logged
Capt'n_Crunch Amateur Bodybuilder (Total posts: 39)	posted March 14, 2000 11:40 PM start with jar and if it gets popular start making the buckets IP: Logged
BuffEnuf Pro Bodybuilder (Total posts: 213)	posted March 14, 2000 11:47 PM I like the convienance of the packets, though they do tend to cost a little more. Definately not the shaker bottle... they never seem to work. ------------------ "We may not be liven in a perfect world, but your lookin at a perfect body... your lookin at a, Genetic Freak" IP: Logged
studcj Pro Bodybuilder (Total posts: 328)	posted March 15, 2000 12:19 AM I love the BUCKET......BUT, I will have to buy a jar first. Then I will buy a bucket. P.S. If you ever need a guinea pig on ANY supp. I will gladly be your guinea pig. Hell, I'll even pay for it if you give me like %75 off or something. ------------------ "I can, because Im crazzy!" Studcj IP: Logged
pauly7 Pro Bodybuilder (Total posts: 221)	posted March 15, 2000 12:33 AM I definetly agree with most of the others that have replied that it would probably be best to go with two pounder on the first run. IP: Logged
the truth Pro Bodybuilder (Total posts: 149)	posted March 15, 2000 12:34 AM I say the 2 lb jar. IP: Logged
Sittin' On Diesel Amateur Bodybuilder (Total posts: 35)	posted March 15, 2000 01:11 AM I would buy the bucket. IP: Logged
bstrong Amateur Bodybuilder (Total posts: 74)	posted March 15, 2000 01:32 AM i think the bucket sounds great, but i'd praboblly would have orderd the jur first to make sure it's any good. IP: Logged
tom_jumper Pro Bodybuilder (Total posts: 108)	posted March 15, 2000 01:39 AM Jar, i'm not gonna drop 55 on something that could possibly taste like shit. I did that in teh past and won't do it again. 2 pound jar is good to go. IP: Logged
robos Amateur Bodybuilder (Total posts: 6)	posted March 15, 2000 07:13 AM jar or bucket - jar would probably sell more... IP: Logged
SLIMMAN01 Amateur Bodybuilder (Total posts: 19)	posted March 15, 2000 09:29 AM I have to agree with the others go with the 2lb jar first. Twenty bucks is not much to try a new product. SLIMMAN01 IP: Logged
Ffactor Amateur Bodybuilder (Total posts: 14)	posted March 15, 2000 10:01 AM Definitely 2 lb. jar. When will it be available? Good luck. IP: Logged
debo Amateur Bodybuilder (Total posts: 45)	posted March 15, 2000 10:11 AM THE BUCKET. I WOULDN'T CARE WHAT IT TASTED LIKE. NONE OF IT TASTES GOOD ANYWAY. EVERYONE FOOTBALL PLAYER I KNOW BUYS THE BUCKET. THIS SHIT DON'T STOP TILL MY CASKET DROPS IP: Logged
airtyme Pro Bodybuilder (Total posts: 191)	posted March 15, 2000 10:20 AM Try to convince them of two packages. The jar and the bucket. The bucket should come first. How about some samples for your loyal followers? IP: Logged
chestyII Pro Bodybuilder (Total posts: 327)	posted March 15, 2000 10:27 AM BUCKET!! What kind of carbs are in it? Sugars and such. ------------------ SEMPER FI http://www.seriphos.net/CHESTYS/chesty.htm IP: Logged
Mr. Nasty Amateur Bodybuilder (Total posts: 42)	posted March 15, 2000 10:36 AM Single packs are much easier for me. IP: Logged
halfcutz Amateur Bodybuilder (Total posts: 52)	posted March 15, 2000 11:15 AM bucket, cheap for us college guys! IP: Logged
Adonis Pro Bodybuilder (Total posts: 235)	posted March 15, 2000 11:41 AM Anyone here who buys supplements and meal replacement drinks knows that their going to spend 80 to 100 a month on protien and etc. As we speak the trend is individual packages of say 20 to a box, or 5# buckets. Yes its convenient to have individaul packages, but you can easily put what you need in a zip lock and take it wherever or even pre-mix your shaker. So with all this in mind, we have already been groomed for the packets or buckets, Im for the 6# bucket. If you cant be big in life, at least look big in your coffin. IP: Logged
NoLimits Amateur Bodybuilder (Total posts: 27)	posted March 15, 2000 11:51 AM Its got to be the bucket... You use so much of the stuff, it seems to go fast enough with even a 5 lb. bucket. Question, how much is one serving to get 60g of protein, If that is one scoop, it would last longer. I am assuming it takes two. ---------------- NoLimits IP: Logged
Tripper Amateur Bodybuilder (Total posts: 2)	posted March 15, 2000 11:51 AM I'm not concerned with what size, color, or how pretty looking the container is. The only determining factor for me is THE COST PER SERVING. If your really want this product to explode on the market, cut your costs and pass is on to us by reducing the selling price! Maybe you won't make as much profit per unit, but you will sell a hell of a lot more product - thus increasing your revenues. Is this stuff really that expensive to make? So many more people would buy protein if it were more affordable. IP: Logged
Big Brother Val Pro Bodybuilder (Total posts: 342)	posted March 15, 2000 12:36 PM I also wanna know cost per serving. That's what would make me purchase the product or not. I would start with the 2 lb. If it works out go 6. I'd never mess with a single packet. Or a shaker. Cost per serving is too high. Buckets all the way. IP: Logged
TSSA Amateur Bodybuilder (Total posts: 49)	posted March 15, 2000 01:30 PM I would have to agree with the rest of the board, 2lb jar. ------------------ TSSA- twisstin steel and sex appeal IP: Logged
tri~zilla Amateur Bodybuilder (Total posts: 44)	posted March 15, 2000 01:32 PM please e-mail me when it's for sale. i think the 2lb tub and 6lb bucket should both be available. and like previously suggested maybe the shaker as a promo. tri IP: Logged
45Plates Pro Bodybuilder (Total posts: 126)	posted March 15, 2000 02:08 PM Start with the 2lber and then introduce the 6 lber, if it's high quality which i believe it is, the stuff will sell like mad. IP: Logged
The Ranger Pro Bodybuilder (Total posts: 447)	posted March 15, 2000 02:30 PM 2 pounders for the trial....I think most will be the 16 to 21 novice crowd at first. They'll look at price and grams of protien....besides....it's hard to con mom and pop for a loan.....after it catches on...go BIG!!! Ranger IP: Logged
George Spellwin Administrator (Total posts: 105)	posted March 15, 2000 03:09 PM Thanks for helping with my market research Your opinions really matter to me. Sounds like the 2 and 6 lbs. sizes win. Here are a few more details: The bucket would have 56 servings. Each serving would have 350 calories, 2g of fat, 60g of protein and 23g of carbs. The Meal Replacement is primarily Whey, then Milk Protein, then Egg. This provides a nice amino acid profile. There are less than 1g of Sugars. The carbs come from the Milk Protein – this and the natural flavorings is what makes the product have such a nice taste and consistency. I am partial to the Chocolate, but the Vanilla is good too. Those wanting less protein would take a smaller serving – those wanting more, a larger one. When developing the product, I concentrated on Value. It will not be the cheapest, nor the most expensive. We did use the best quality proteins and the Vitamins and Minerals are from Hoffman-LaRoche. But, I did not bitch the product up with “trick” ingredients to act as a “window-dressing.” I wanted to design a healthy food for bodybuilders. I will certainly work something out with Mass Quantities for all you guys – I will send you an email when it is ready. More comments please. ------------------ Yours in sport, George George Spellwin Research Director Elite Fitness: Online Bodybuilding Magazine: http://www.elitefitness.com The Most Controversial Bodybuilding Site on the Internet. 217 West 18th Street, P.O. Box 1264, New York, NY 10113-1264 George Spellwin [email protected] Research Director Phone: 212-823-1000 Fax: 212-208-2531 IP: Logged
BIGBADFKR Amateur Bodybuilder (Total posts: 57)	posted March 15, 2000 04:38 PM i like a shaker for conevenience IP: Logged
androx Pro Bodybuilder (Total posts: 177)	posted March 15, 2000 04:41 PM Definitely the bucket. androx IP: Logged
WarLobo Pro Bodybuilder (Total posts: 242)	posted March 15, 2000 05:07 PM I was just going to ask you what the sugar content would be.... Not to bad. What are you using for a sweetener? You realize that vitamins and minerals should not ideally put taken at the same time. Small point, but what the heck, you asked And I would rather not have them in there if it would drop the price a bit. So I'm for the 2lb to start off with and of course I only buy the buckets. Hell, what am I saying, the last order I put in was 25lbs. (But some of that was my ladies!) Late Lobo IP: Logged
white-phiberz Amateur Bodybuilder (Total posts: 8)	posted March 15, 2000 05:51 PM I say...you give everyone that posted a free packet to try...then let us decide....hehehe...2lbs jar to start with would probably be best. IP: Logged
bollocks Amateur Bodybuilder (Total posts: 36)	posted March 15, 2000 07:03 PM start with the jar so we can all afford to try it, if we like it we can go bigger. IP: Logged
el cubano Moderator (Total posts: 246)	posted March 15, 2000 07:08 PM Well, I currently use MetRX and like they way they have the individual packets in a box! ------------------ The Cuban IP: Logged
johnny_lats Amateur Bodybuilder (Total posts: 19)	posted March 15, 2000 07:14 PM War Lobo, If George took out the Vitamins, then it would not be much of a meal It is an MRP. JL IP: Logged
BIGBADFKR Amateur Bodybuilder (Total posts: 57)	posted March 15, 2000 08:04 PM I would have to agree with the rest of the board, 2lb jar IP: Logged
RideHard Amateur Bodybuilder (Total posts: 20)	posted March 15, 2000 08:09 PM 2 pound or maybe a 3 pound jar would make the most sense to me. Low carbs would be nice too- Go Big. IP: Logged
Titan Amateur Bodybuilder (Total posts: 13)	posted March 15, 2000 08:16 PM I think that the jar would be better. Easier to take places and you dont have to pay a lot to see if you like it. IP: Logged

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