Not a bad formula, I have seen good results from combining coleus forskohlii (the actual company spelled this wrong on the label!) and synephrine. I don't know why they added DIM, I haven't seen much scientific evidence that supports it's ability to reduce body fat. Nice to see a fat burning formula that doesn't use ephedra. But considering the price, NO WAY!!
The price they're asking for is a rip off for the ingredients. There are a few companies out there that will sell you "their version of a ripfuel" and charge you $100/bottle. Always read the ingredients and quantities and compare.