Well I downloaded one of the Vertimax promo vids from their site, and this bit hit me in the face, and yes I started laughing, so I cut it out and put it here for you guys.
Even the guy at the front isn't using the Vertimax properly
Well its funny to me - I mean I'm so used to seeing proper form, that when its wrong it really hits ya

Really none of the vids on the net show the way it should look, even mine
Watch some fo the Ironmind tapes and you will be blown away!
He probbaly brags about how much he cleans.
Well instead of dipping, he split, then he pretty much reverse curls it up, no hip, no shrugging and his lower back must ache afterwards!
Nice gym though! Dang I'd kill to have access to bumper plates and a platform