i do not advocate people use straps, gloves, wraps, belts, etc. i believe in lifting raw.
and i'm not impressed when some skinny kid deadlifts 4 plates when he uses all that shit.. part of deadlifting is building up your grip. so cheating with straps you are only setting yourself back
the dirty secret nobody wants you to know is that with deadlifts form IS EVERYTHING to get the benefits. so focus more on proper form and way less on how much you can do or what that douche in your gym can do