HELP: Personal Trainer Marketing Student study

[NZKiwiStudent]

Hi, Im a student from New Zealand and im doing a study of Marketing strategy for personal trainers. I need some qualitative data from the industry and was just wondering about your knowledge on;

How personal trainers market themselves

What methods/avenues/media do they use to promote themselves?

Where do they advertise? (internet magazines local papers etc.)

How much would a personal trainer spend on marketing?

Do you think Personal Trainers could do with better marketing?


Any information you could give me to the above questions would be an immense help in focusing my research.


Many thanks

Josh

 

[cptfreddie]

The way that I marketed myself at first was to give out free sessions with friends and family members. I gave them all 2 free sessions and extended that to there friends and family. This was a lot of work up front for no return but after they all had my business cards I gained some clients and a lot of referals

Almost 100% of my business is generated from client referrals