If you have direct TV or digital cable, run a search with your remote on fitness shows. You'll find that they're running BB shows, but they are placed in the worst of time slots- 3 am etc. We have to realize that as bodybuilders, we are a minority. Most Americans would rather watch Oprah, Springer and those stupid infomercials for "hair in a can". Boy, I'm actually glad to say that I'm a minority!