Good evening, legends! Just a little update - since y'all know I love transparency
An awesome member of the community did a little mystery shopping recently and tested a handful of our products (completely unbeknownst to us) - a nice little honest investigative work on their end, just the way we like it. What I like about these types of blind tests is that what is being tested is exactly what is being sold to customers. They're not manipulated in any way, not sent off by us, or tried to be gamed or designed to mislead customers in a way where products are overdosed for the purpose of looking good for tests.
Overall, I'm happy with the results. As always, I try to stay within 10% of the advertised dose. Sometimes we're on the nose, sometimes we fall short, but one thing is for sure: we are ALWAYS consistent. This is evident in all of our previous tests: our own blind testing or otherwise. What's on the shelf is what gets sent out. No games. No bullshit. You get what you pay for. I'm very proud of how consistent we are, but I'm even prouder of how transparent we've remained throughout the years by publishing results whether they're good or bad. We're not perfect, but we'll always do our best, never cut any corners, and will always strive to give you the best.
Now *drum roll*, here are the results:
It's no surprise we could've done a lot better with the EQ. I'm not one to make excuses, so I'm not going to try. EQ can be difficult to work with, and while it's not uncommon for it to test lower than most cases, anything below 90% just doesn't fly with me. We'll do better on the next one!
Now, in saying that, I've taken a proactive approach and have identified all customers who were affected by this batch and were shortchanged a total of 16.5% of their expected dose. I've gone ahead and located all their orders, the amount of EQ vials they ordered, calculated the 16.5% difference in price multiplied by the amount of vials they ordered, and have generated them a coupon for the difference. They've all been emailed already. This was an automated process.
If you haven't received an email with a coupon, you weren't affected. Sorry!
Other than that, I'm not sure what else I can say other than I will always hold full accountability for the products we sell. For the record, all these tests were done discreetly; no one was asking us to disclose them, force me to disclose them, force a discount, or otherwise. It was simply the right thing to do.
We can be many things in life, but being an honest person should always be at the top of that list.
The lad who was so kind to mystery shop will be running another round of mystery shopping again in the coming weeks (since we have some extra goodies coming, I want him to add them to the list to test). They'll be anonymously purchased; we won't know who is ordering or when he'll be ordering; we'll only know once the results come back in.
As I said, I'm pleased with the rest of the results. We're not perfect, but we're honest, reliable, and we're damn near as close to 100% as you'll get. Sometimes it'll be a couple of points higher, others a couple of points lower, but the main thing is being as close to that number as possible. We have no interest in overdosing by 200% or underdosing by 50%. We want those to be in the strong 90s or on the nose, which we consistently achieve and that is something I am proud of.
Thank you to my wonderful team and our awesome customers for your continued support. We'll let you know once the next round of mystery shopper results drop in so we can post and compare.
Appreciate you all and thank you for your continued support,
AJ
(FYI:
@jwacher from our Telegram group was the legend who did this for us. I didn't know untl he DM'd me personally. Thank you for your efforts, James).
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